Case

Analyzes Shiseido's case of improving the efficiency of full-link user operations by integrating online and offline data and optimizing user journeys through digital transformation.

Analyzes Florasis' successful case of cultural export of domestic beauty by taking Oriental aesthetics as the core, through product design, cultural marketing, and precise overseas layout.

Examines Sephora's case of building a diversified beauty retail ecosystem through an "online-offline integration" strategy, integrating products, services, and member systems.

Analyzes how Winona, focusing on the niche sensitive skin track, became a leading brand in sensitive skin care through industry-university-research cooperation, medical endorsement, and scenario-based marketing.

Examines how the affordable cosmetics brand ColourPop achieved market breakthrough with annual revenue exceeding $100 million through social media marketing, IP co-branding, and the DTC model.

Analyzes Lancôme's innovative case of reshaping the offline shopping experience of high-end beauty by integrating AI, digital instruments, and customized services through its first global technology flagship store.

Breaks down Mao Geping's private domain operation case, which achieved 1.51 million members, 32% private domain revenue contribution, and 99.67% repurchase rate for supreme members through member stratification, omni-channel synergy, and professional services.

Examines Proya's full-dimensional ESG practices across products, production, and governance, which led to its upgrade to AAA-level in China Securities ESG Rating, setting a model for sustainable development of domestic beauty brands.